Edward Farmer – ’The power of familiarity.' Edward is an orchestral and opera conductor who works with musicians around the world. He is the Founder and Music Director of the London Arts Orchestra, which seeks innovative ways of presenting classical music, telling the stories behind great works of orchestral music. Edward has toured Europe as assistant conductor of the Budapest Festival Orchestra, and makes his debut as guest conductor with the Polish National Radio Symphony Orchestra in the 2016/17 season. He is also active in music education as a recent conducting fellow at Keele University. His talk will focus on how elements of familiarity are crucial to our enjoyment of any music or artwork, and how all artists use familiarity to capture the imagination of their audiences.